Freelance B2B Paid Media Specialist (PPC & Paid Social | Contractor | ~10 hrs/week)

About the Freelance B2B Paid Media Specialist (Paid Search/PPC & Paid Social)

We’re looking for an experienced fractional Freelance Paid Media Specialist who is ready to execute a strategic B2B plan. This remote part-time contractor role requires both advanced B2B strategy and hands-on execution across paid search/PPC ads (Google, Bing, etc.) and paid social ads (LinkedIn, Meta, etc.). It is ideal for a partner who understands how to position and scale a hybrid SaaS + professional services business and prefers flexible, part-time engagements.

You’ll partner directly with our marketing leadership to plan, manage, and optimize high-value B2B lead generation funnels across paid search (and potentially paid social). The primary goals are landing page conversions and scheduled discovery calls with C-suite decision-makers (CEO, COO, CFO).

We’re looking for a strategic partner who can bring fresh ideas, test messaging and positioning, and refine targeting to drive measurable ROI.

 

What You’ll Do

• Develop and manage paid search and paid social campaigns across Google, Microsoft/Bing, LinkedIn Ads, and Meta (open to other recommendations)
• Create a clear testing and optimization strategy around audience, copy, and creative
• Set up conversion tracking and reporting dashboards (Google Analytics, HubSpot, etc.)
• Optimize landing pages and ad funnels to maximize qualified conversions (scheduled appointments, form fills, completed assessments/surveys, etc.)
• Partner with our marketing team to align campaigns with funnel stages and content offers (assessments, one-pagers, consultations)
• Recommend budget allocation, targeting, and creative experiments to improve cost-per-qualified-lead
• Report weekly on performance, insights, and next-step recommendations

 

Who You Are

• U.S.-based contractor/freelancer (must live in the U.S.)
• 3+ years of B2B Paid Media experience (PPC/Search & Paid Social), driving high-value lead generation targeting C-suite audiences
• Expertise managing campaigns across Google Ads, Microsoft/Bing Ads, and LinkedIn Ads is required
• Proven success running campaigns for SaaS + service businesses (bonus: experience with fractional, consulting, or recruiting/HR models)
• Skilled at reaching executive-level audiences (CFO, COO, CEO) through cold targeting and precision campaigns
• Strategic thinker who can refine messaging and positioning, not just execute campaigns
• Analytical and data-driven — comfortable demonstrating metrics that show clear ROI and optimization opportunities
• Collaborative and proactive; comfortable in weekly check-ins and quick pivots based on performance data

 

What We’re Looking For

• Independent Contractor (1099)
• ~10 hours per week (can range from 5-15 hrs/week based on current campaign needs)
• 60–90 day pilot period, with option to extend based on performance
• Flexible schedule with remote collaboration (i.e. video meetings)
• Must provide case studies or past results that demonstrate measurable lead generation, conversion improvements, or ROI in similar B2B models

 

Compensation

• Base pay + performance-bonus structure (bonuses tied to qualified conversions)
• Compensation range negotiated based on scope and proposed structure

 

About Hoops HR

At Hoops, we help business leaders build and protect winning teams. We blend strategic HR and recruiting expertise with our AI-powered platform to tackle critical challenges across hiring, retention, and performance. We deliver talent solutions via a fractional service model that includes both high-level advice and hands-on execution. We turn people strategy into measurable business results through expert guidance and structured playbooks.

Founded in 2016 and based in Dallas, TX, Hoops is a hybrid SaaS + professional services company serving growing mid-market organizations. Our marketing approach blends thoughtful storytelling with precision C-Suite/Leadership targeting, and we’re looking for a Paid Media partner who can help us reach the right leaders, not just more clicks.

 

Related Role Titles:​

• B2B Digital Advertising Specialist (Freelance / Contact)
• B2B Paid Advertising Specialist (Freelance / Contact)
• B2B Paid Media Contractor
• B2B Paid Media Strategist (Freelance / Contact)
• B2B Digital Advertising Contractor
• B2B Paid Advertising Contractor
• B2B PPC Specialist (Contract)

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We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.