Product Marketing Manager

Job Title: Product Marketing Manager

Department: Marketing

Location: Remote eligible

Reports To: AVP, Product Marketing

Job Summary:

We’re seeking a Product Marketing Manager to help shape and amplify how Selerix brings innovation to market. This newly created role will bridge product, sales, and marketing—turning customer insight into clear messaging, impactful launches, and stories that demonstrate value. You’ll play a key role in defining go-to-market strategies, enabling internal teams with the tools they need to succeed, and ensuring the voice of the customer drives how we position and communicate our solutions. 

The ideal candidate thrives at the intersection of strategy and execution—someone equally comfortable developing competitive intelligence frameworks, managing launch deliverables, and crafting compelling product narratives. This role offers the opportunity to influence how new features and products are introduced to the market, strengthen cross-functional alignment, and ensure every launch drives measurable impact across adoption, sales enablement, and customer satisfaction 

Must be eligible for US employment.

We offer the following benefits:

• Medical, Dental and Vision insurance
• 4 weeks paid time off (PTO)
• 9 paid Holidays
• 401k (with match)- Basic Life - Long Term Disability (LTD)

Responsibilities:

• Product launches and voice of the customer (VOC) content:  

  • Execution of feature launches – which includes managing timelines, deliverables and content creation (including scripts, internal and external announcements, etc.).  
  • Support sales enablement team by developing frameworks for battlecards, feature briefs, and demo scripts. 
  • Incorporate VOC by gathering and applying feedback from internal client services team.  
  • Also responsible for integrating VOC to refine product messaging and positioning.  

• Support marketplace and competitive intelligence:  

  • In partnership with AVP, Product Marketing, collect competitor data, conduct ongoing research on market trends, etc.  
  • Translate competitive insights into positioning updates and actionable sales guidance 
  • Synthesize research into digestible reports for broader product and leadership teams.  

• GTM alignment:  

  • Lead efforts to continually keep internal partners in synch, including product, engineering, client services, sales and broader marketing team.  
  • Create agendas for bi-weekly product owner touch points 
  • Prepare briefing documents, relay insights and align on feature update and/or roadmap items.  
  • Ensure Sales have the latest materials and understand new feature value props. 

• Product content creation: 

  • Initiate and produce content calendar, including website updates, case studies, blog posts, email campaigns, multi-media.  
  • Act as SME for review of broader marketing content, editing for transparency and brand alignment.  
  • Collaborate with client services to identify and develop customer stories that highlight measurable outcomes and use cases. 

• Measure / track performance:  

  • Monitor launch metrics (e.g., adoption rates, sales pipeline impact, customer feedback loops) using analytics tools and make data-driven adjustments to tactics. 
  • Report on ROI (e.g., improved win rates for TVX demos) to inform your strategic intelligence work, balance near-term performance insights with long-term strategic learnings. 

Qualifications:

• 3-6 years product marketing experience in the technology/SaaS space, benefits administration, HRIS, compliance tech a plus.  
• Experience building GTM plans and working cross-functionally with Sales, Product, and Marketing Ops teams 
• Experience leveraging HubSpot, or similar solution.  
• Strong storytelling ability — translating technical product capabilities into compelling customer value 
• Self-starter with a results-driven mindset. 
• Analytical skills to measure and optimize marketing effectiveness. 
• Inquisitive, seeks to understand 
• Highly collaborative; works cross-functionally, brings initiatives together and actively removes internal silos 

Alternate Titles:

• Product Marketing Manager
• Senior Product Marketing Manager
• Product Marketing Lead
• Go-To-Market Manager
• GTM Product Marketing Manager
• Product Launch Manager
• Product Positioning Manager
• Product Messaging Manager
• Solutions Marketing Manager
• Growth Product Marketing Manager
• Technical Product Marketing Manager
• SaaS Product Marketing Manager
• B2B Product Marketing Manager
• Product Marketing & Enablement Manager
• Product Marketing Strategist
• Product Marketing Manager, GTM & Launches
• Product Marketing Manager, SaaS & Technology
• Customer Insights & Product Marketing Manager
• Competitive Intelligence & Product Marketing Manager
• Product Marketing Manager, Marketplace & Integrations

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EEOC:  

We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.